Saturday, November 7, 2015

Getting Started with Sponsored Products

If you will join me at this free online seminar put on by Amazon.com, we’ll prove that online marketing is a nonstarter...
Getting Started with Sponsored Products
Date: November 17 | Time: 11:00 AM, PT | Duration: 30 Minutes

In this 30 minute webinar, you will learn how to:

Drive traffic to your products at Amazon.com

Get started with a daily budget as little as $1

Target ads in search results and on product detail pages

Effectively measure ROI with sales reporting


Let’s each then invest $100, and then study the ROI, and see if any of us do better in our marketing, or even generate any sales.  It's free, so register here now, and let me know if you did...  we'll study this closely.


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Friday, November 6, 2015

They May Be Anti-Capitalist...

Rioters in London last night were described as anti-capitalist, but they were certainly not free-marketers.  Nor were they anarchists.

Thousands of protesters wearing sinister Guy Fawkes masks brought chaos to the streets of London last night.Hundreds of anarchists were held back by police outside Buckingham Palace. They aimed fireworks at the police horses and also tried to dazzle them with laser pointers.

Malcontents is probably a better word, or partiers.  It is so important to keep definitions straight.

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Thursday, November 5, 2015

Ocean Freight Rates Tumble

Ocean freight rates don't matter much in small business int'l trade, but falling rates mean the big boys are shipping less, in other words, no hiding the economy that is failing, the big boys' economy.

Shipping is a strong indication on the health or weakness of the global economy. So let's take a look at what's happening.

So, while this does not mean much directly, as in lower costs for small business, indirectly it does because as those big boys contract, there is some vacuum into which we sell, a theme I have been demonstrating here.

An informal study I have done is how many longstanding businesses started in times of economic distress.  Someone ought to study this as a master thesis or a Phd dissertation; small business renaissance after rents fall in a capitalist economic crack-up.

We cannot have an economic recovery until rents fall (disastrously for the capitalists) and free marketers can build from a "place" ... where they do business.  It would be an interesting study.

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Wednesday, November 4, 2015

Bitcoin Tech Comes to international Trade Payments?

They call it chutzpah, boldly going where one ought not tred, eg, outsiders trying to solve problems for others, without asking first.  Here people are trying to use bitcoin technology to solve non-problems.
But the story of how goods get to the mall is decidedly less high-tech, said Gadi Ruschin, CEO of Israeli start-up Wave, which is trying to bring to the shipping industry what the digital revolution has brought to the banking and finance industry. “Shippers are still doing things the way they were done hundreds of years ago, and the reason for that is a decided lack of trust in international documentation systems.
Well, a thousand years ago, but who's counting?  So note the problem they putatively solve, that trading partners cannot trust each other.  What is it everyone says about int'l trade?  It's all about relationships.  And int'l trade law, lex mercatoria, is anarchy on paper, all good. Let's look at the solution:

“Our innovation, based on blockchain technology made famous by bitcoin, can ensure that there is no possibility of fraud or falsified documents, and enable shippers to finally enter the 21st century,” said Ruschin.
Gigo.  before the problem was anyone originating fraud in the paperwork.  With this we'll only have to worry about anyone originating..  wait, how is this better?
Wave was invited to be a charter member of the new Techstars-Barclays financial technology accelerator, which is set to open in Tel Aviv this month.
The system in use today by shippers harks back to the seventeenth century, when international trade started coming into its own, and hasn’t changed that much. When a wholesaler orders something from a manufacturer in China, for example, the entire transaction -sale, shipping, and delivery – is recorded on a document called a bill of lading, said Ruschin. “It is a receipt given to the sender of the goods that proves that the shipment was made, as well as proof of ownership of the goods while the goods are shipped by sea. Once the goods arrive at their destination, the sender ships the original bill of lading – usually by overnight courier – to the prospective recipient, who uses it to claim the merchandise.”
Nice summary that above, even nuanced...
If it were just a transaction between a sender and recipient, it might be possible to produce an encrypted electronic version of the document that the recipient could print out. But every international shipment involves a host of players – from banks who often front the money to pay for the goods in the form of a loan, which will be payed back when the goods are sold (in the meantime, the bank has a mortgage on those goods, pending repayment) to insurance companies who are liable if anything happens as the merchandise plies the seas (and, like the bank, has a lien on the shipment) to government customs inspectors, who need to check the goods and make sure they match up on the documentation.
So what?  The present documentation suffices.
The more hands in the pie, the greater the possibility of confusion, loss and fraud, the result of which would be never-ending lawsuits as each party blames the other for negligence in the way they handled the documentation.
No.  That is not a problem, the lawsuits are rare.
“There have been many attempts over the years to change things, but they all fall short in the end,” said Ruschin. “Each entity has its own record-keeping system and its own data needs, and even when systems have been put in place to streamline the process and develop an electronic method of transmitting data, they have always fallen apart because of the different systems and methods involved – as well as a lack of trust.”
This is a different problem, mere paperwork issues, nothing bitcoin can help.  
Enter the blockchain – the technology that powers bitcoin, the entity-independent electronic payment system. “In a blockchain, all payments – or in our case documents – have to be approved by all parties involved, and any changes made along the way are detected immediately,” said Ruschin.
Not a solution to any known problem.
Unlike an electronic version of a document, like a PDF, which can be copied umpteen times, a blockchain-approved document is a single, one of a kind product, because it needs the electronic “signature” of everyone involved. “Since everyone is approving it, everyone can trust it,” said Ruschin. “Thus we can send a bill of lading in this manner and satisfy all the security and data issues, and eliminate the long, drawn-out process of passing the bill of lading around.
No one cares in an int'l trade transaction if the buyer and seller are happy.  Done.  80% or LsC start out with problems, and they all get worked out no lawsuits.  How will bitcoin solve the problem of "Garbage in, garbage out?"  It won't.  This is trying to solve a problem that does not exist.

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Did Facebook Actually Help Build a Business?

When I note something contrary to what I teach, I jump on it.  Here someone got through the passion to the joy, and found anew market, horse bling (which someone ought to have thought of, knowing the horse set)::

Q: How did Heritage Brand fare during the Great Recession?A: Jessica Crouch: Interestingly enough, our business grew at its most rapid rate between 2009 and 2014, roughly. A lot of it has to do with the fact that our market is down south and overseas. Although the economy wasn’t doing well in the U.S., the oil industry was booming, and there are a lot of our customers in that industry.
Q: You attribute a large part of the company growth to being able to put your image out there on social media.
A: Jessica Crouch: I would absolutely say that. As soon as Facebook became common, (the business) just exponentially exploded. Suddenly people knew about us.
Earlier in the market she talks about success at trade shows. All sounds good except that "Facebook" or social media comment. You don't develop export markets by Facebook, and I'd like to see if Facebook was not just concurrent, correlation is not cause.  If it did help, show me time spent and benefit gained, measure it. Maybe I am wrong and in this case Facebook was valid.  But the problem then would be, is it reliable?

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Tuesday, November 3, 2015

Amazon Opening Brick and Mortar Stores

Today Amazon is opening a brick and mortar store, across the street from what I believe is Apple's #1 sales per quare foot store, and across form where Microsoft opened their failed effort at copying Apple retail.  (The Sony store copy of Apple split last year.)
Tuesday morning at 9:30, Amazon Books will open its doors. These aren't metaphorical doors:  these real, wooden doors are the entrance to our new store in Seattle's University Village. 
Amazon Books is a physical extension of Amazon.com. We've applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.  The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators' assessments. These are fantastic books! Most have been rated 4 stars or above, and many are award winners.
To give you more information as you browse, our books are face-out, and under each one is a review card with the Amazon.com customer rating and a review. You can read the opinions and assessments of Amazon.com's book-loving customers to help you find great books.
Prices at Amazon Books are the same as prices offered by Amazon.com, so you'll never need to compare our online and in-store prices. Nevertheless, our mobile app is a great way to read additional customer reviews, get more detailed information about a product, or even to buy products online.
Note sent out by email...

Amazon will tell you online marketing is not viable.  Amazon is opening brick and mortar stores.  At what point will people begin to believe that online marketing is not a viable means of marketing?

Well, I am not the only one who says so.  Apple, Amazon, who else?  Victoria Secret...  everyone, except a few people starting up businesses.  O well, you can explain to people, but they believe what they want to believe...

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China Trade Statistics Fast Facts

China has published strade statistic fast facts, at this website;

http://china-trade-research.hktdc.com/business-news/article/Fast-Facts/China-Customs-Statistics/ff/en/1/1X39VTVQ/1X09N9NM.htm?DCSext.dept=12&WT.mc_id=6126001

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Monday, November 2, 2015

Putin Right On Climate Change

Fear of climate change is socially conditioned, something the Russians have been spared. We cannot have truth-speaking politicians because too much is at stake.  On the other hand, by being an "outsider" Putin can call it:
The president believes that "there is no global warming, that this is a fraud to restrain the industrial development of several countries including Russia," says Stanislav Belkovsky, a political analyst and critic of Putin. "That is why this subject is not topical for the majority of the Russian mass media and society in general."
Of course it is a fraud.  If it was real, we'd stop it.  But it is not real, so we simply come up with a wealth-transfer plan to match the fraud.

There is a problem with pollution, which we do nothing about either, although we would have a baseline and could achieve measurable results.  But here we just have regulations that allow pollution.

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Sunday, November 1, 2015

Stealing Ideas

When I am trying to figure out something about business, I turn to the example of the music business, a rather wild field.  Right now I am thinking about creativity and production and this song comes to mind:
https://www.youtube.com/watch?v=1Lmq6RDn5O8

Prince is of course influenced by James Brown but his videos are cut to Sesame Street timing since most of his audience was exposed to that.  This particular video adds one part Robert Palmer, and is suspiciously like a T Rex hit in music and lyrics:
Prince - Cream

You got the horn so why don't you blow it
You are fine (Fine)
You're filthy cute and baby you know it… 4:55

T Rex - Bang a Gong

https://www.youtube.com/watch?v=cWqgwJSQi48

1:15

Well you're dirty and sweet
Clad in black don't look back and I love you
You're dirty and sweet, oh yeah

Now, a film maker named Kevin Smith was contracted by Prince to create a documentary... listen to his half hour recounting of working with Prince.  There is the genius, but there is something else...  location.  Genius needs a place, and Prince has it.  One reason our economy is so wan is rents are too high for small businesses to find a place.  this will change, hopefully sooner than later, but there can be no economic recovery without a real-estate wipeout.

Any, Kevin Smith (about 30 minutes):
https://www.youtube.com/watch?v=8LhcParuzpc

As to people "stealing" ideas in creative work, if Marvin Gaye's heirs cold sue for this 

https://www.youtube.com/watch?v=yyDUC1LUXSU

over this

https://www.youtube.com/watch?v=CSr8Z7E3w_4

then T Rex has a case…  but maybe more class.

Anyway,  that's all pop music..entertaining..it's Sunday so how about something sublime?

https://www.youtube.com/watch?v=87qT5BOl2XU

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