Apocryphally, Peter Drucker passed on a meeting with Bill Gates saying something to the effect of not taking time with celebrities. The media has about a half dozen examples from which we are all supposed to learn, yet their circumstances and results are unrepeatable. There are patterns of what works, but it lacks celebrity, that which people associate with success. We can name the movie star who died in a car crash, but can't name the Russian diplomat who extricated the USA from war in Syria.
There is a company you never heard of, where you might do well to view their history. No doubt tired of being cold in post-war Japan, the fellow began making gloves, then ever improving gloves. View how step by step, slowly but surely, they grew to yet another company you never heard of. The benefit to the world is far more than any movie star will ever contribute, but you will never otherwise hear of this company.
There is a pattern that plays out. The genius of the Japanese glove maker is matched by the market knowledge of the USA entrepreneur, who can either set up a glove making factory or simply buy excess production capacity of the Japanese factory. Working together, both prosper.
The reverse is true when the entrepreneur who comes up with the product is in USA, and exports to Japan. Exceptional wealth makes for fantasies which direct people to follow celebrities. Better to look at what normally works and not celebrity.
Learn from Peter Drucker. Here is an excellent book from him, his memoirs which illuminates an alternate universe you may want to visit for a while... Adventures of a Bystander.
Feel free to forward this by email to three of your friends.
There is a company you never heard of, where you might do well to view their history. No doubt tired of being cold in post-war Japan, the fellow began making gloves, then ever improving gloves. View how step by step, slowly but surely, they grew to yet another company you never heard of. The benefit to the world is far more than any movie star will ever contribute, but you will never otherwise hear of this company.
There is a pattern that plays out. The genius of the Japanese glove maker is matched by the market knowledge of the USA entrepreneur, who can either set up a glove making factory or simply buy excess production capacity of the Japanese factory. Working together, both prosper.
The reverse is true when the entrepreneur who comes up with the product is in USA, and exports to Japan. Exceptional wealth makes for fantasies which direct people to follow celebrities. Better to look at what normally works and not celebrity.
Learn from Peter Drucker. Here is an excellent book from him, his memoirs which illuminates an alternate universe you may want to visit for a while... Adventures of a Bystander.
Feel free to forward this by email to three of your friends.
Which book by Peter Drucker are you referring to?
ReplyDeleteAdventures of a bystander, the book with the amazon link....
ReplyDeleteJohn