In last nights course session there was a side discussion regarding a course designed to make you successful in acting as a commission agent, tuition a mere $9,000. I expressed doubts about the course in the transcripts. In essence my argument was take your $9,000 and start a business today, your best teachers are your customers.
All over my website I have testimonials from people who have taken my seminars. But I will tell you myself NOBODY has ever been successful by taking my class. it would be absurd to think that 18 hours of instruction would be responsible for you eventually earning $100,000 per year, or more. Or for that matter, $30,000 per year. (to get to 60, just take another 18 hours!) You see, it is silly to think taking classes will make you successful.
My class is designed to save you time and money. What success you have will be completely yours. Just as a tennis coach can give you some tips that will greatly improve your game, so it is with my class, and anyone else's. You still have to practice and work it through and get it right. Anything I or a tennis coach may show you, you would probably eventually figure out for yourself, after much time and expensive experimentation. There are very kind people who say they are successful from taking my class. I do not use those testimonials, because it is not true. They are being kind, but for me to use those testimonials would be misleading. They are successful from their efforts, not my class. What testimonials I use say: great class, good info, best value, etc. People often tell me I should charge more, because my class is worth so much more. I'll tell you a secret about the price of the class: at $95, it brings in the people who are most likely to use the info well, and most likely to appreciate it. Lower or higher brings in the wrong crowd.
So my advice is whenever someone offers to take your money to make you successful, put your money in your shoe and get out of there. As I stress in the class, your success depends on you, going through a process others have gone through. It is completely up to you whether you decide to do so or not, and it is an existential crisis to make the move. No one can do it for you, no amount of money can make it happen without you putting yourself into it.
So as you consider educational possibilities, critique the offer: are they promising to show me how it works, or promising to make me successful?. Buy the former, avoid the latter.
Thursday, March 18, 2010
Posted in customers, Tikinomics by John Wiley Spiers
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