Wednesday, January 18, 2017

Export Food Small Business Start-up

This is why, in addition to my general small business international trade start-up courses I teach a a specific class on food export.  The information offered everywhere except from me is not only bad, it is downright harmful.  The harm in these articles is people contemplating export expansion say "If that is what it takes, then I cannot do it." Well, what is described in the article is not what it takes. What is described in the article is a whole lotta waste.  The way it is done worldwide is not at all like this article describes.

Someone has to present what really happens in small business international trade.

This article is an example, and start out with a claim that is rather wrong.
While food giants such as P&G, Nestle and Unilever have long operated with a global footprint, it’s only recently that small- to mid-sized companies have been able to effectively tackle these markets.
Small businesses have been exporting food from the United States all along, nothing has changed in recent years, the tools tactics and attitude necessary have been there all along.  Yet the story will tell us about a "pioneer" in this field.
One of those food retail pioneers is Kontos Foods, a mid-sized New Jersey-based manufacturer and distributor of traditional artisan breads and Mediterranean specialty foods. A little over three years ago Kontos began a vigorous overseas expansion program, and now ships its products globally, to a wide range of locations, including Singapore, Indonesia, the Caribbean, Panama, Bahrain, Saudi Arabia, and Dubai.
I've never heard of Kontos Foods, and I am sure they are a fine company.  But what bothers me with these perennial articles telling us about "pioneers" is they never mention cost/benefit...  I can get sales into all of those countries pretty quick too...  at a cost.  The trick is to have sales and maintain a profit, at least as good as what you would have if you expanded domestically.  If Kontos is New Jersey based, then export orders ought to be no more difficult (or costly to acquire) and every bit as profitable as a domestic sale.  And alongside testing the overseas market, one would be obliged to test expanding domestically to compare with the overseas opportunities.

Now, recall the opening false claim that biggies like Nestle and Unilever were the only possible players before.  And who is making this claim?
Before Kontos, I worked at Unilever and my colleague, Kontos Foods’ Global Sales Director Doug Werts, is formerly of Nestle. Combined, we’ve lived and worked in different markets around the world, including the Netherlands, Brazil, and the U.K.
At Unilever, for instance, I spent significant time and resources building market share in Europe and South America. Those experiences, along with our current Kontos research about consumer shopping habits, provided us with the deep consumer insight we needed to target the right products and packaging to shoppers.
So to help a small or mid-sized company break into export markets, the process is the same as for Unilever and Nestle?  This is an internal contradiction: "nothing has changed, things are now different."

Now notice the valentine-to-self slipped in there, "my experience and my time spent on the Kontos dime travelling gives ME deep consumer insights."  Bull$#!+.  Since valid and reliable market information costs tens of millions, any other "experience or insight" is mere anecdote, and the plural of anecdote is not science.  There is a way to test market with spending tens of millions, and getting solid results.  It is search and learn, a process where you discover customers not otherwise discoverable.  But the tool tactic and attitude is utterly contrary to all of the elements this article proffers.  In short:

1. The tool - LCL MOQ FOB ...  if you have specialty, overseas buyers are looking to test this in their market.  They want and need that smallest order rational, not the largest order possible.  They want a pallet load to test, not a 40' container. It is FOB because you will be prepaid before anything rolls out of your warehouse destined for overseas.

2. The tactic:  Your export offer is one-size fits the entire world.  You ship overseas what you ship domestically. All "localization" for the export market is up to the importer overseas.  No good deed goes unpunished, so you never help your buyer by doing localization.  Recall we are talking a one pallet load shipment, and as a tst possibly several of these in sequence.  Why would you foot the cost of "localization" for a test order, in which most test will come up nil?  Don' worry, your importer overseas knows how to localize on the spot if necessary.  I am also an importer, and have had to "localize' many shipments on the spot in which customs has found fault.  it's a small shipment, no sweat.

3.  The attitude:  I came here to sell, why are you here?  At the trade shows, every buyer ought to place an order for your LCL MOQ FOB.  If not, why not?  If the person you are speaking to is not a buyer, end the conversation and move on to a buyer.  If the buyer says no to your one-size-fits-all worldwide offer, then find out why not.  Start a matrix of objections to see if any changes wold be worthwhile in your offer.  This is science, something sorely lacking among those who go to trade shows happy to settle for "trade leads."

What exporting gets down to is a test of the product by the importer overseas to whom you sell.  This article has a lot of moving parts, but bottom line is you find an importer overseas who wants to test your product.  On the one hand all of the rigamarole laid out in this article nets no advantage, and on the other hand you can achieve the same results with none of the rigamarole.

Then on this this:
The problem, however, is that overseas research isn’t cheap: Attending one trade show could cost upwards of $15,000-$20,000. There are nonprofit and government programs to help assist with companies as a means of trying to boost overseas trade. We found FoodExport NorthEast, a non-profit organization that supports international commerce. The organization is designed to help American food and beverage manufacturers attendforeign trade shows, connect with potential customers and learn about consumer trends.
Sigh. It could cost that much, but you can achieve the same results at a fraction of the cost.  Here is the funny thing, it could cost that much if you take the help those orgs offer, because their help is in the form of rebating half your costs if you do things their way, which "could cost upwards of $15 -20K..."

OK, so you spend $15,000 on a trade show and get $7500 back.  And their way is not the optimal way.  And I can do an optimal version the same thing all in for about $5000.   Now what kind of leverage is it when you net net you spent too much to do largely the wrong thing?

With the assistance of FoodExport, we started hitting the global trade-show circuit. They provide exploratory tours to help retailers discover whether a particular market is right for them. These tours offer crucial learning time, where retailers, manufacturers and distributors can quickly learn which regions are worth pursuing. When you’re on one of these tours, I recommend maximizing every minute of your research gathering.
For instance, while in Shanghai for a trade show tour, I learned that people in Northern China prefer bread much more so than their southern countrymen. This helped steer Kontos’ sales efforts to the correct part of the country, saving time and money.  
Any any Chinese food importer would already know this.  Why not just find a competent Chinese importer and have them test your product and provide feedback?  If and when something developes, then you might go visit China.  All this travel and time is expensive.
The international export business is on an upward trajectory. If you plan to join in on an overseas expansion program, gather an experienced team, do your homework and get your passport ready. People are now enjoying Kontos flatbread in Bahrain, Singapore, South Korea, Saudi Arabia and Dubai. Who would have dreamed that three years ago?
As I started out this post asking, where is the cost benefit, I am pretty sure Kontos has gone well into the hole getting those export orders.  The question is when, if ever, it will proven to have been profitable.  For overseas expansion, you need no more talent than a good Freight Forwarder and a solid importer, who may be discovered without ever leaving your office.

Because these articles claiming "small businesses can export just like Nestle now" have been coming out the last 40 years, I offer a corrective course.  No nonsense, the tool, tactic and attitude to find export business no more difficult and every bit as profitable, from the first sale and onward.  You may read about the course here, and enroll now and pay later at the same site.

Tuesday 1/24 - 2/14/2017   Four Sessions
Section One ~ 6 PM to 7 PM Pacific Time
(This would be 7 PM to 8 PM Mountain, 8 PM to 9 PM Central, 9 PM to 10 PM Eastern)

This work can be done either as a proprietor producing food, or an agent representing a food producer.

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Tuesday, January 17, 2017

President Trump, Build Up That Wall!

How can a free market anarchist call for Trump to build the wall?

Depends on the wall.

Now keep in mind the law, passed by democrats in 2006, requires the president to build that wall. So Trump is simply enforcing the law.

Again, depends on the wall.

To be politically correct, since walls are so Soviet-like (and we a soooo anti-communist) it is called the build the "fence " act...  of course the fence being a high tech surveillance full-employment act, with anyone crossing anywhere being picked up by sensors and then intercepted at Border Patrol's leisure.

But Trump campaigned on the politically incorrect "wall" meme.  This is good.

So what would the wall look like?  Well first, it should be about 20 miles wide, and 2000 miles long, covering the entire USA/Mexico border.

What's inside this 20 mile by 2000 mile wall?  Well, in essence, a 40,000 square mile free trade zone, Hong Kong like. No one owns the land, all real estate is on a 99 year lease system.   Anyone can enter this zone from Mexico freely, and anyone can enter from USA freely.  So this means anyone: tourists, medical patients,  refugees, asylum seekers, criminals, shoppers, vacationers and anyone else who can find an invitation to access anyone's property in this zone.  

Of course anyone leaving by land route would need to clear Mexican or USA Customs, respectively to get into those countries.  But otherwise the zone is free access.  All you need is a hotel reservation if you are staying overnight.

The optimum permanent population would be about 7 million people;  it needs an international airport, and a seaport at the point where the Rio Grande meets the Golfo de Mexico.

OK.. so where to start?  One mustn't just decide to have a free trade zone ala Hong Kong running for 2000 miles.  One needs to ease into this, people cannot handle freedom.  So start with a test pilot, and I have just the place:
 Though only 75 miles runs along the Mexican border, the reservation is about 2.8 million acres or roughly the size of Connecticut and has about 30,000 members. The tribe’s official website says that nine of its communities are located in Mexico and they are separated by the United States/Mexico border. “In fact, the U.S.-Mexico border has become an artificial barrier to the freedom of the Tohono O’odham,” the tribe claims. “On countless occasions, the U.S. Border Patrol has detained and deported members of the Tohono O’odham Nation who were simply traveling through their own traditional lands, practicing migratory traditions essential to their religion, economy and culture. Similarly, on many occasions U.S. Customs have prevented Tohono O’odham from transporting raw materials and goods essential for their spirituality, economy and traditional culture. Border officials are also reported to have confiscated cultural and religious items, such as feathers of common birds, pine leaves or sweet grass.”
But that is a drug transfer point!  Well, it is a drug transfer point not allowed by the hegemon, who controls the drug trade.  And otherwise, the Indians are only permitted to engage in vices, - gambling, cheap booze and cigarettes, fireworks.  Aside from that, the Indians have had their loaf of bread taken away and are invited to apply for a grant of crumbs.

But in a free trade zone, the Indians could be sponsoring the finest of everything in the world, by not having subsidies and monopolies.  The could be like the Scottish royals, have no property, but in charge.  They set the (anarchistic) rules, and they otherwise work at what they love alongside all other people in the territory. 

Once this has proven successful, the wall can be extended from the Pacific Ocean to the Golfo de Mexico.

Why not?  It's just a matter of honoring the treaties with the Indians.

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Monday, January 16, 2017

Happy Martin Luther King Day

There was a trial that found there was a conspiracy to murder Martin Luther King, and it took over 30 years to get that far.
After four weeks of testimony and over 70 witnesses in a civil trial in Memphis, Tennessee, twelve jurors reached a unanimous verdict on December 8, 1999 after about an hour of deliberations that Dr. Martin Luther King, Jr. was assassinated as a result of a conspiracy. In a press statement held the following day in Atlanta, Mrs. Coretta Scott King welcomed the verdict, saying , “There is abundant evidence of a major high level conspiracy in the assassination of my husband, Martin Luther King, Jr. And the civil court's unanimous verdict has validated our belief.
It is an interesting case with lots of interesting findings.  Such as the fact there were two active duty military units observing the assassination, an intel unit apparently filing it and a sniper team.

How come they were there? Neither liberals nor conservators when in power have ever inquired into this.  Well, because they want a fake MLKing to honor, not the real one.

The real one said the USA was the greatest purveyor of violence in the world.  A year to the day that he said that, he was dead.  An open court found it was a high level conspiracy.

I've blogged on this before...

http://hbhblog.blogspot.com/search?q=martin+luther+king

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Sunday, January 15, 2017

Trump Victory: Cleaning the Stables

As I have said, the real problem is when Trump delivers no improvements.  A productive core in the USA got Obama elected, hoping for change from the warmongering Bailout Bushes.  They got burned by Obama. That same core that got Obama elected just elected Trump.  There will be trouble when yet again there is no change.

The hegemon does seem to be interested in reining in the intel world, an out-of-hand independent nation causes havoc to the Hegemon.  Just as the donors to the Cinton foundation, such as the people in the Norway government who donated a half billion to them for personal advantage, a whole lotta payback goin' on.

Here is an interesting example:
Mr Steele, who friends say fears for his safety, has gone into hiding while the veracity of the claims made in his dossier, and his own reputation, continue to be fiercely debated.
Forget the specifics of his story.  Although as a secret agent, he was unlikely to be much of a secret to the "enemy, " now that he has been officially outed, his network of contacts and beneficiaries worldwide are now in trouble.

Think about the lesson here, share info with the FBI or USA intel, and your life is in danger.

After 9-11 800 new "intelligence" agencies were created, along with the "full employment act" TSA. USA can afford neither, both in money and counterproductive results.  Before the necessary crackdown on USA, in USA, any possible rogue agencies must be eliminated.

We will all cheer this process of elimination, the collectivization of intel in USA.  Like he Ukrainians who cheered both the Soviet overthrow of the Tsar and the nazi overthrow of the Soviets.

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Saturday, January 14, 2017

India Currency Woes: Policy Laundering

Policy laundering is running a program through another country first, and then presenting it where otherwise it would have an ice cubes chance in hell of being adopted.  "Even India has gotten rid of cash, we should too." Here is an eye-opener regarding the hell India is going through with this experiment in cashless society.  Guess who is behind it?

Austrian economists are academics, so they debate along hypothetical lines, and work within the narratives to which they all ascribe.  Problems such as this arise, as noted in the article:
 No one and no state can secede, and no one can structure business deals apart from government without their having a ready currency at hand. Barter is out of the question. If a state attempted to secede, the federal government could squeeze them monetarily through sanctions and cutting them off from the payments system. There must be alternatives in place or that can be quickly expanded for any such independence movement to succeed.
In spite of being the best, by far, school of economics, their "apodictic" assumption of interest rates on loans forbids the obvious answer: credit is the universal currency, and it may be privately issued.  It is necessary and sufficient to a free market.  Add 100% reserve gold backed actual currency, something else government cannot or will not do, and who needs the hegemon?

There is nothing to keep anyone or any polity from seceding immediately at any time.  As they say, just do it.

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Friday, January 13, 2017

QR Code Update: Even the Dead Can Use Them

In reply to a post yesterday on QR codes, a past participant in my seminars who trades gravemarkers emailed me this note...


On Jan 12, 2017, at 8:06 AM, LR wrote:
HI John,
 
Hope your new year is going good.  I read your blog every day ...  Several monument companies have jumped on the QR code idea without much success.  They give the QR code and charge a lifetime charge for the website but my customers just are not buying into the idea,  The last one I did I have a company make a QR code that liked to a Facebook site and the customer liked that and cost was only $45.00 for a QR reader.  Who knows how it will all go in the future.
 
Samuel

You'd think people would be dying to have a QR code on a gravestone.  (hahaha... what a wag am I!) So you can LIKE the dead guy on Facebook?  Does a dead guy care what we think? Well, who cares, if it is what he wants.

This is a main reason for teaching, the things you hear about...

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Thursday, January 12, 2017

Entrepreneurs Do Not Take Risks

When I first read that back in the mid-1980s, written by Drucker, I was astonished.  How could he say such a thing?  All I ever heard was entrepreneurs and risk were one of the same.  Then I began to reflect on what I had learned so far in business, and realized he was correct. Everyone with whom I was familiar and was successful never took risks, they worked to eliminate risks in the business process. Entrepreneurs do not take risks.

So how come we all hear "entrepreneurs take risks"?  At the risk of achieving sic passim, believe it or not the idea only got started with, guess what, ex nihilo credit in the 1970s.  How come?   Well, once you set up an ex nihilo credit regime, there is no rational limit to what can be lent, because literally nothing is being lent.  Only debt is being agreed to...  well, with a limitless supply of debt on offer, at zero cost to the lenders, well, how do you lend all of it out?

First you must socially condition people to borrow more than they need, and to do so you must overcome their natural prudence and common human sympathies.  What worked was to socially condition through media, schools, entertainment and government the idea that entrepreneurs take risks.  Borrowing from banks (who had "risk capital") was step one in an entrepreneurs saga.

According to Merriam Webster, the term "risk capital" first shows up in 1944.  Since business start-up has been around since Cain settled down after bumping off Abel, is it not a little odd the idea of "risk capital' does not show up until 1944?  These are early abuses of the term, and meanings change as people grab an emerging use to apply to an urgent need.

Let's look at some etymologies -


risk (n.) Look up risk at Dictionary.com
1660s, risque, from French risque (16c.), from Italian risco, riscio (modern rischio), from riscare "run into danger," of uncertain origin. The Englished spelling first recorded 1728. Spanish riesgo and German Risiko are Italian loan-words. With run (v.) from 1660s. Risk aversion is recorded from 1942; risk factor from 1906; risk management from 1963; risk taker from 1892.


So the word risk itself is fairly new, in light of how long we've been doing business on earth.

risk (v.) Look up risk at Dictionary.com
1680s, from risk (n.), or from French risquer, from Italian riscarerischaire, from the noun. Related: Risked;risksrisking.

Etymology[edit]

From earlier risque, from Middle French risque, from Italian risco ("risk"; > Modern Italian rischio) andrischiare ("to run into danger"). Most dictionaries consider the etymology of these Italian terms uncertain, but some suggest they perhaps come from Latin *resicum ‎(that which cuts, rock, crag) (> Medieval Latinresicu), from Latin resecō ‎(cut off, loose, curtail, verb), in the sense of that which is a danger to boating or shipping; or from Ancient Greek ῥιζικόν ‎(rhizikónroot, radical, hazard).
A few dictionaries express more certainty. Collins says the Italian risco comes from Ancient Greek ῥίζα(rhízacliff) due to the hazards of sailing along rocky coasts. The American Heritage says it probably comes from Byzantine Greek ῥιζικό, ριζικό ‎(rhizikó, rizikósustenance obtained by a soldier through his own initiative, fortune), from Arabic رِزْق ‎(rizqsustenance, that which God allots), from Syriac [script needed](ruziqādaily bread), from Middle Persian [script needed] ‎(rōčig), from Middle Persian [script needed] ‎(rōč,day), from Old Persian [script needed] ‎(*raučah-), from Proto-Indo-European *lewk-.
Cognate with Spanish riesgo, Portuguese risco


The word is a good one, but notice it has more to do with logistics than with business dealings; as to the soldier taking risks, well, war is hardly business, and from the beginning soldiers have had to over run their opponents to gain the necessities to fight.  Rebels assault the armory.  Again an ancient idea, but not business, not trade.  In logistics, oh yes indeed, there are risks, but here again, and expressly, entrepreneurs since the Phoenicians ruled the waves have mitigated risks.  Marine insurance is arguably charity, not insurance, since those whose goods go overboard are made whole by those whose goods did not, thus arguably even halal, especially since the relationship ends with the docking of the vessel.

More here...

So to move from risk in logistics, the problems of time space and matter, and move he idea over to human action took some doing.  But they did it.  How?  Social conditioning, just like today when your smart phone tells you what to think, what to like, where to go, what to do.  (Yesterday a cabbie became perplexed when google maps told him to go one way, and Garmin another...)

Check this bit of research out...
A look at Google Ngram – a search engine tool that allows you to see how often a given word is used across books, newspapers and magazines through time – shows that the usage of “Risk” was fairly stagnant from 1800 to the early 1960s. The frequency with which it appeared during this 160 year stretch ran from 0.002% to 0.004%, about as often as words like “Poverty” or “dog”. Starting in 1970, however, “Risk” became a hot topic. The frequency of its usage increased by over 3.5x, peaking in 2006 at 0.015%. That may not sound like a lot, but the word “Risk” now appears in print four times more often in English-language press than the word “Weather”, according to Ngram. And you know how popular the weather is…Source:Nicholas Colas, chief market strategist at Convergex, a global brokerage company based in New York.Full Disclosure: Nothing on this site should ever be considered to be advice, research or an invitation to buy or sell any securities, please see my Terms & Conditions page for a full disclaimer.
Well, there it is.  After 1971, when Nixon went off the gold standard (lite), the hegemon got to work flogging the idea of risk as central to business.  We've always had fake news and state controlled press, and they did their work.  A term normally associated with logistics is hijacked and applied to human action, business, in order to get their cannon fodder to soak up as much of this ex nihilo credit as possible, and enslave them.

We all love a system that works for us, even if it doesn't.  What Busby Berkeley learned in the 1930s is you could make a lot of money showing unemployed people movies about rich people living it up (We're in the money!)  Hope is a theological virtue, but it can be hijacked by bankers, and affixed to nothing, giving false hopes.  It is cruel, but the victims are all willing accomplices.

By the way, tell me, what is the primary job of the United States Secret Service?  Do you know?

Here is some more reading, which only bolsters my argument.  These open as .pdfs, and here.  That last one, if viewed in terms of promotion of ex nihilo credit, is devastating to modern economics.  Out of the mouth of babes!

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Are QR Codes Over?

No.  Never really got started.  Small businesses need to incorporate this tech and leverage it for our own purposes. Another example of eMarketers trying to justify their worth by charging too much to do too much. QR codes are simply speed dial, making it easy to connect a smart phone to a URL, which ends up being an ad for the product or service in question.  The real benefit is anyone making contact is also offering up info as to the time and place and maybe more of the scan-event itself, great marketing info.  It can offer product assurance, anti-"piracy"benefit, obviating the need for trademark.   Also, it is generally open-sourced technology, another example of someone succeeding by NOT availing of hegemon-sponsored monopoly.  QR codes are free.  You can generate your own online.

 There is this:
HubSpot’s Lindsay Kolowich illustrates that dichotomy when she compares the results of a consumer survey versus those of a marketer survey. In those surveys, 97 percent of consumers reported they didn’t know what a QR code was; however, 65 percent of marketers said QR codes are effective. Are we to believe that marketers continue to invest in QR code technology when only 3 percent of all consumers even use it?
If those numbers are true, it is not about the 65% of marketers, it is about which 3% of 100 who use QR codes. Whatever the limits, the numbers can provide valuable info, much bang for the buck. Next, here is Xerox, noting how to do it right, B2C.
Bar Keeper’s Friend: The QR Code, glued right to the top of the can to cover the pour holes, led to multiple short, mobile-optimized videos showing uses for the product and comparing it to competitors’ products in the same category. The videos were not expensive or high production, just a woman cleaning things in a studio. Not only did they show the product’s performance against its competitors, but they also showed other uses for the product that I might not have thought of.  I have all those problems in my house, so clearly, I need to buy another can — or three.
Next, this round-up...
When we look at the compiled data over time, there are some clear trends that we see:
  • Adoption has been hovering around 30% of cellphone users.
  • Marketers indicate that their use of QR Codes is — not on the decline as so many people would have you believe — but on the rise.
  • While more men are still scanning than women, it’s much a more balanced environment than it has been in the past. The percentages are now much closer to 50/50.
  • The demographic of the typical QR Code scanner is getting older. The majority of scanners are now 35+ years old (as opposed to 18-34 years old, as it has been in the past).
  • Scanning continues to dominate in retailing, where people are scanning for product information and discounts.
  • Growth in mobile payments via QR Codes is significant and rising.
Next... contrary opinion...
The big question we should all be asking is, why hasn’t something as promising as the QR code gained more traction in the 10 years of its existence? Below are five reasons I see that prevented this fairly simple technology from living up to its promise...
5. Even when a QR code is done right (link to mobile-optimized site, available connectivity, clear call-to-action), it’s hard to convince oneself that the minute it takes to pull out your phone, open up a scan-friendly app (assuming one had been downloaded), scan the QR code and then wait for the experience to load, is worth it. 
OK, cited are examples of poor execution, not a summary of the use of the technology.  Good things to keep in mind when deploying the tech yourself.  Xerox flogs QR codes, and here is their list of do's and don'ts.  Here is a critic a few years back who seems to offer an internal contradiction argument, and offers alternative tech that seems too complicated and expensive.

QR codes are no cost, serve a limited but powerful purpose, and ought to integrated into packaging especially when exporting.  It reaches a demographic you want to reach, you want to track.

Can they be hacked?  Yes!  People can either fake a product and put your QR code on it or slap a fake QR code label over yours on a package of the real thing, and either way attempt to hijack your info flow.  Random serial numbers on your product can help thwart this as users can verify whether a give package is from your list of serial numbers on your website.  This slight inconvenience to hackers suggests they pick on easier prey.

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Wednesday, January 11, 2017

Business Trip

Self-employment is about lifestyle, not accumulation.  Paris, 2017.



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Tuesday, January 10, 2017

Small Business Optimism Huge With Trump

Actually, it matters nothing what happens on Wall Street or in Washington, it is always a great time to start a business when you have customers.  As I have blogged here countless times before, entrepreneurs take no risks, and mainly because we find our customers first.  To achieve customers first takes a process, which I each in my seminars.  But to the news:
“We haven’t seen numbers like this in a long time,” Juanita Duggan, president and chief executive of the NFIB, said in a statement. “Small business is ready for a breakout, and that can only mean very good things for the U.S. economy. Business owners are feeling better about taking risks and making investments.”
Feelings canot trump reality for very long, what is the basis for this optimism?
The share of business owners who say now is a good time to expand is three times the average of the current expansion, according to the NFIB’s data. More companies also said they plan to increase investment and keep hiring, which reflects optimism surrounding President-elect Donald Trump’s plans of spurring the economy through deregulation, tax reform and infrastructure spending.
OK... if The Donald does all of those things, and there is zero reason to think he will, that could be good.  Far more interesting is if he gets rid of the FED, and we finish off what is dying anyway, the ex-nihilo credit regime.  And that is the big source of optimism (note not mentioned in the article), the fact that the the dinosaur retailers created by the ex nihilo credit boom, concentrating the family life small businesses into one family's life, such as the Waltons.  Into that vacuum much demand and thus opportunity beckons.  That fact has nothing to do with who won the election, plus there is nothing any politician can do about the fact that economic regime is near dead.

So now the work for all businesses is to adjust to he new regime, and small business is always the small quick agile British Fleet against the Spanish Armada.  We win.

You just need to know how to approach this.  That is what I teach in my seminars, how o launch a small business international trade company.  The current rundown of courses available, both online and in-person, may be found here...  if you have any questions, you can email me from the link on that page.

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