Please explain the difference between "transnational" and "multinational."
When doing business on a what-I-think-is-meant by "multinational" basis, what
is the difference anyway? You can only do business with so many people
before you're topped out (unless you're Microsoft).
Ginger
My understanding is a multinational is a corp with head offices
overseas..like Ford USA and Ford of UK...a transnational is a company
headquartered in one area and does busiiness all over...and how is that
different than int'l...who knows, words get tired so people give them a rest.
John
Friday, November 5, 1999
An Answer
Re: The Master Speaks
Yet the traditional multinational may
well become obsolete..."
One can only hope........
Patricia Davis Sterling
The Master Speaks
Peter Drucker on the Information Revolution
Management guru Peter Drucker wrote a three-part article recently for
Atlantic Monthly magazine.
Here are a few highlights:
"In the new mental geography created [in
the Industrial Age] by the railroad, humanity mastered distance. In the
mental geography of E-commerce, distance has been eliminated. There is only
one economy and only one market.
One consequence of this is that every
business must become globally competitive, even if it manufactures or sells
only within a local or regional market. The competition is not local anymore
- in fact, it knows no boundaries. Every company has to become
transnational in the way it is run. Yet the traditional multinational may
well become obsolete..."
"Beyond the Information Revolution"
Peter F. Drucker October, 1999 Atlantic
Monthly
http://www.theatlantic.com/cgi-bin/o/issues/99oct/9910drucker.htm
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