Dear Mr. Spiers:
Let me see what good advice I can get from you.
I want to export STM (scientific technical medical) books to developing
countries. Is this too broad an idea? Or is something else wrong with it?
There would be basically two markets in every country, one for university
level books, and one for textbooks in districts growing their
educational infrastructure. I can contact the "Ministry of Education" (or
whatever) for the latter; possibly for the former too.
How should I represent myself? How should I describe the services I offer?
Should I attempt to be detailed in first contacting the Ministry or leave
that for contacts with people more directly involved?
What I'm looking for is some phrases to use which will hit the right note,
not promising too much or too little. Any ideas on that?
When is the next class?
Yours truly,
Donald E. Stahl President Stahl Trading Company
12545 Olive Boulevard St. Louis, MO 63151-6311 USA
tel: +1 314-567-8845 fax: +1 603-843-2669
net: stahltrade@hotmail.com D-U-N-S: 01-067-8568
e-gold: 105204
P.S. I know better than to use a hotmail address in making the contacts. I
just don't know of a better service than hotmail's. And I assume most
contacts will be by snailmail or fax anyway.
Thursday, December 21, 2000
Re: Most important vs. Most difficult
Posted in Business strategy by John Wiley Spiers
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