Wednesday, May 29, 2002

Re: Class

In a message dated 5/28/02 9:21:21 PM, msn.com writes:

<< I have been thinking about the class and I think I know why I'm not
getting this. I didn't know that I would have to go to stores, ect., and
""SELL".


I have never sold anything in my life! When my children were in school and
had anything to sell, I would buy it. If I have to sell anything at church,
I buy it. Just thinking about asking anyone to buy anything puts knots in my
stomach! Is there any other way to go about this? I didn't know how you
came about the things that you imported/exported, but I didn't know that "I"
would have to go to a store and "SELL" a product to them for me to
import/export! >>

***Now, I don't think I would be criticized if I replied something to this
effect:

1. When enrolling in business course, did it never occur to you "selling"
would be in the plan?

or

2. What did you imagine would happen to goods once imported?

or

3. Importing isn't a business, cuz one can import mountains of whatever and
store it in a garage. The business part is selling what you import, not
importing what you sell. In any event, it has long been held selling is a
part of business.

At any rate, I think I could say that without criticism..but... did you
notice how there is NO SELLING required in this course or text...?

That very fact leaves me open to great criticism... how can one teach
business without requiring any selling. Of course as I explain, we first
visit retailers as customers, not sellers, with our idea for a better
product, correct?

When we return with samples to the retailers who affirmed our idea, it is not
to sell, but to find reps who sell for us.

The reason I recommend this method is because it is best, but also because
few people sell well.

Tiny us like mighty NIKE will make nor sell anything, we merely source and
"market" (if we can define market as deciding who sells for us...).

So, in response to your question, please show me where in the text or
transcripts I recommend you sell... show me where I say "go and sell." I am
pretty sure it is not anywhere to be found.

Now, that I have allayed your fears, you can boldly move ahead with no fear
of ever having to make a sale.

John


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