Pitching your imported product to the shopping networks

Re: [spiers] Pitching your imported product to the shopping networks


In a message dated 7/16/03 6:28:40 AM, akmin2000@yahoo.com writes:

<experience working with selling your imported products
over the shopping networks like QVC or HGTV?>>

My answer is no, no direct experience. But I will caution that these are in
essence mass merchandisers... and th problems still exist... you risk buying
product that you have no idea if it will sell... you will have razor thin
margins..so a million dollars in sales will get you a few thousand in
profits...(so
who wil lend you the $960,000 to buy the product you will sell for $1
million?)... and then are you prepared to handle returns, defective claims, etc?

Then, once you've sold your items on tv...can you go back to upscale stores?
never! so intorducing a new item on tv is to lose plenty of profits to be
had on innovative items being sold to upscale stores.

The contracts with these tv sellers is "you take all of the risk, they take
all of the profits"...

if anyone has had a positive experience to contra my views, I'd love to hear
it...

John

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