Business name...

Hi John,
I enjoy your group emails and ongoing expertise, thanks!

Question for you: I have a small antiques importing business that is
incorporated under the name Tiananmen Trading, Inc. I'm in the process of
starting a
new division (totally different) under this company manufacturing a line of
children's clothing under a different "cutesy" kids' private label name and
wholesaling to stores, do I need to register this new name like below says? Do I
need a second resale license even though it's for wholesale? Confused. Thanks,
Mary

[Re: "Business Name: When you've decided on your business name, you'll want
to make it legal by filing a DBA ("doing business as"). Most areas require you
to register with the county and run a notice in your local newspaper.
Protecting your new name with a trademark is also a great idea to ensure both
that no
one filches your golden name and that you're not unknowingly using someone
else's. Your trademark search helps you determine the latter--your local Yellow
Pages and chamber of commerce are easy places to start looking. Visit the U.S.
Patent and Trademark Office's Web site to read their trademark FAQ."]


Mary Morrison
Tiananmen Trading, Inc.
Coral Gables, Florida
Tel: 786.552.1311
Em: tiananmentrading@aol.com
Website: www.tianantiques.com

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