Re: [spiers] sales reps
In a message dated 7/26/04 7:54:18 AM, g.paulazzo@comcast.net writes:
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associated with them?>>
Excellent..where you want to be!
I believe reps are critical to your success:
1. The have relationships with the best retailers
2. They filter feedback on products so you get actionable biz info.
3. They free your time so you can focus on what makes you money: product and
supply and market (market, vs sales)
4. They are a wise source of counsel.
There is a chapter in the course text devoted to reps, and points to discuss
in an agreement ... if you don't have this let me know.
I'd have each give you five names of retailers the reps claim love the
reps... and confirm with the retailers that the reps are well loved. You pay
the
reps, but the reps work for the retailers... only retailers have a useful
opinion as to a rep's effectiveness.
In gift and housewars we pay the reps 15% of wholesale, in garments it is I
beleive 8%... so you'll have to research your industry to find the norm.
John
Monday, July 26, 2004
sales reps
Posted in Business strategy by John Wiley Spiers
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