Samples & Brochures

Re: [spiers] Samples & Brochures


In a message dated 2/14/05 5:02:27 AM, inna1@sbcglobal.net writes:

I heard the expression that Packaging cells the product. Is

this true? I import handmade ceramic from Russia and I am wondering if I

should put my effort in finding boxes or other packaging to make a product

more complete as a gift.

Packing may indeed sell some products, but the question as to whether or not
an item ought to be packaged depends completely on the retailers needs. What
you do NOT want to do is add the cost of packing where it is not needed, or
worse where it is not wanted.

As you are developing the product, the retailers will gladly tell you "it
should be in a sleeve box" "it needs to be blister packed" or some such
requirement. Once you know this, usually your product designer is the one who
also
executes any and all packing design.

Once all that is worked out, then you take the packing detail specifications
and requirements to the very factory making your product, and they will
arrange the packaging part of it, and it becomes part of the cost of the item.

John

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