A Case In Point

I do not know the rules of posting on the message board so I though I would
send you this article and you can decide what to do with it at your discretion:

http://www.newyorkmetro.com/nymetro/health/features/11700/index.html

Although it does not get into the details of design it is a great example
taking an old product that has had little innovation for a long time and
revamping it. Also there has been recent discussion on the board of getting our
ideas
stolen from bigger companies. I think that any one of us would be extremely
lucky if a company "stole" our ideas in this way.

Although you do not advocate the use of patents that does not mean the same
process that the lady in this article went through is not useful. Instead of
selling the patent to Target, we could sell our "idea" to the company that
makes the bottles and let them worry about the patent. They could sell the
newly
designed bottles to the stores in the same way that they do now. In line with
your preferred method, we would just take our small percentage of each bottle
they sell.

What do you think?

Tom

Bookmark this post --- Email this post