Manufacturing country as a selling point

RE: [spiers] Manufacturing country as a selling point

Brings to mind the fact that very often when people are advertising office
equipment,
computer services, things that somehow relate to computers, the computer in the
ad is so
very often Apple brand? I wonder if the advertising producers know something
about this...

John
On Tue, 28 Feb 2006 12:40:39 -0800, "Keith Blackey" wrote :

> I can't comment on country of manufacture, but I have a story about brand
> that may relate.
>
> A friend sells CAD systems specifically for laying out boat marinas.
> Interestingly his sales immediately increased when he demonstrated his
> software on an IBM brand laptop vs. his earlier X brand. He swears nothing
> else changed.
>
> If brand matters that much, so could country of manufacturer.
>
> Keith
>
> _____
>
> From: spiers@yahoogroups.com [mailto:spiers@yahoogroups.com] On Behalf Of
> mgranich
> Sent: Monday, February 27, 2006 7:16 PM
> To: spiers@yahoogroups.com
> Subject: [spiers] Manufacturing country as a selling point
>
>
> I have a friend who is a violin maker in St. Louis, MO. He claims
> that violins made in Italy, no matter how poor the quality, always
> sell at a premium over violins of better quality from France,
> Germany, and the USA. He was at a loss to explain why other than
> Stradavarius and a few other famous makers came from Italy and
> therefore people preceive Italian violins will always be better
> instraments even though the maker an amateur at best.
>
> Can the country where a product is manufactured be used as a selling
> point for the product? And if so, would an importer opt for the
> favorably preceived country to have his product made vs the country
> that is importing the most, or making the better quality product?
>
> For example, if all things are the same in design and quality, would
> a glass paperwieght from Germany sell better than the same glass
> paperweight from China?
>
> Thanks,
> Anthony

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