Cleavage Reduction - Compete on Design!

From today's Seattle Times.

Find a problem and solve it -- or compete on design -- often the same
approach. Who would have thought... cleavage reduction and visual
beautification working hand-in-hand!

Malcolm
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Work-pants design takes a crack at backside cleavage
By Matthew C. Wright

The Washington Post

Dickies may be retooling its work pants to fight slippage, but no cracks,
please.

Williamson-Dickie, the Fort Worth-based clothing maker, recently announced
an updated version of its classic jeans, due out next spring. But one new
feature is attracting attention the company would rather avoid.

The new design will offer a lower waist and a roomier seat - designed, in
part, to keep the jeans from slipping down the hips when wearers bend over
or crouch down, the Fort Worth Star-Telegram reported last week. The change
would help eliminate the appearance of backside cleavage, a phenomenon
commonly known as "plumber's crack."

Company officials have been declining interviews with reporters who want to
discuss this particular feature. Dickies doesn't want to disrespect
hardworking plumbers or make jokes at their expense, said Kristen Kauffman,
a company spokeswoman.

Officials said there were several reasons for the new design, principally to
produce a jean that could be worn casually and at work. Still, Jon Ragsdale,
Dickies vice president of marketing, acknowledged to the Fort Worth
Star-Telegram, "If there's anything we can do to beautify America, we're in
favor of doing it."

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