Air America Bankrupt

Re: [spiers] Re: Air America Bankrupt

In the late 1980's there was an estimated 200 AM stations broadcasting all
day talk radio.
Today there are over 1200 stations broadcasting talk radio.
Radio isn't dying... it was revived just in the last 20 years. Conservatives
took a medium that wasn't being utilized and designed a service to fill a
need that wasn't being filled by the mainstream media.

Radio will always be around. Try reading a blog while doing your work. It's
not convenient. Especially for many of the blue collar type jobs.

Podcasting will be a very powerful format I believe. While it will be more
prevalent in the future, one can see the convenience and abilities it
provides. But it will not replace radio. It will definately enhance it. That
can already be seen with a few of the top talk shows already providing
podcasts of their shows.

Newspapers are definately losing readership. Why should I pick up a paper
when I can easily locate any news I want about any subject online. The
problem with newspapers are that they haven't enhanced their product in any
way nor have they embraced the internet as a new medium. (not merily paste
their tired stories)

On any given day I can pick up a largely circulated paper and read the exact
same article with the exact same opinions and bias. The problem largely is a
wide spread "groupthink" with the mainstream media.

Why did Air America fail? Well to be honest I think that there were three
large reasons.

1. They didn't provide a product that was any differrent than what is
already provided through other media.
2. They knew plainly knew nothing about the business of radio. They tried to
run the station as a 527 using donor money to prop up the station instead of
running it as a business startup... getting customers first.
3. Their beliefs ideas and thoughts were rejected.

Jason


On 10/15/06, M A Granich wrote:
>
> It has nothing to do with being "on the right side of
> a political situation." Liberals don't listen to talk
> radio, they surf the net. Conservatives are just
> that... conservative so they'll stay with old
> technology... the radio. Meanwhile, progressive
> liberals have moved to the Internet blogosphere like
> gangbusters. The number of liberal blogs on world
> wide web DWARFS the conservative blogs. The top
> Progressive blog, The Daily KOS, has a readership of
> 3.8 million/day, three times that of the NY times and
> I bet more than many FOX News shows. So, the argument
> "liberal/socialistic/communistic drivel must not have
> as much following as a very vocal minority would have
> us believing." is wrong. You'll find such drivel on
> the Internet. If you want to listen to
> conservative/right wing/fascist drivel while having
> your ability to think subjugated, turn on the radio.
>
> I think radio is dying. And newspapers are not far
> behind. Several of my work colleagues download
> pod-casts of their favorite commercial free programs
> and get their news from blogs. I've recently read a
> couple of articles about the plummeting radio
> listenership especially in the all important 25 to 54
> year old demographic. This is just my unprofessional
> opinion, but I would dump your radio and newspaper
> stock ASAP.
>
> Anthony
>
> --- "deaneaslick@sbcglobal.net "
> deaneaslick@sbcglobal.net > wrote:
>
> > --- In spiers@yahoogroups.com , "John Spiers"
> > wrote:
> >
> >
> > I'll have to say I disagree with the line of
> > thinking that the
> > liberal talk radio bankruptcy was a result of not
> > being on the right
> > side of the present political situation. Many of the
> > conservative
> > shows have been through numerous changes of
> > political parties and are
> > surviving. Some very nicely. This fact alone
> > disproves that
> > hypothesis. The major key to radio success is still
> > advertising money
> > no matter what the format. Advertising money follows
> > listenership.
> > Unfortunately, the listenership numbers must not
> > have been there for
> > the advertising money. Gov't money alone couldn't
> > entirely support a
> > liberal format with the hugh numbers necessary for
> > the needed impact.
> > Perhaps shows proclaiming the liberal message as
> > their main topic are
> > not worth hearing. As an aside, Imus and Stern both
> > seem to proclaim
> > liberal leanings, and are very successful. Their
> > main thrust though
> > is more of a bawdy /sexual nature. Not much in the
> > way of left
> > leaning politics. Again liberal/socialistic/
> > communistic drivel must
> > not have as much following as a very vocal minority
> > would have us
> > believing.
> >
> > Also, to rub our hands in glee when the $ starts
> > flowing to a group
> > of people (the libs/socialist/communists)that the
> > general public does
> > not want to hear/ give listenership support is
> > ridiculous and
> > downright scary.
> >
> >
> >
> > Folks,
> > >
> > > Conservative Talkradio is crowing that liberal
> > talkradio is
> > literally bankrupt
> > >
> > > http://tinyurl.com/ylbblv
> > >
> > > but not so fast...
> > >
> > > with the government in control of the media,
> > massive funds flow
> > here they want it to flow...
> > > one of the largest advertisers out there is he
> > military, obviously
> > not buying time at Air
> > > America.
> > >
> > > Let's see what happens when the dems take control
> > and Air America
> > starts gettiing ad
> > > contracts from Housing and Urban Development, the
> > Ag dept and the
> > TSA. Radio stations
> > > will clammer to carry Air America for the money,
> > and the drivel
> > will flow left rather than right.
> > >
> > > John

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