Book Biz Update

Re: [spiers] Book Biz Update

> John,
Regarding the "code". Any way to instead ask Amazon to email the
buyers e-address to you when they ship? In that way you would achieve:
o saving money that your printer may charge for printing unique codes
in each book
o allow you to cross-sell to your now known customer base when your
civil war epic is ready
o prevents "code stealers" from looking at the store's book or a
friend's in order to get on your listserve

I know that e-address sharing is unlikely with privacy concerns, but
it never hurts to ask.

> But the real differentiation will be something that cannot be
> copyrighted, or a copyright
> would be desultory. On the next run of books, I will have each
> copy crash numbered with a
> code on the last page. This code will allow people to join the
> listserv when they enter it on a
> password-protected website. Only those that buy the book "from me"
> will get "me"...
> bootleggers will be selling only to people who will get no follow-
> up with me. I can live with
> that.
>
> Folks, get your business going, whatever it is... there are wide
> open opportunities in every
> field, it works whether you are there or not... you might as well
> be there.
>
>
> John

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