Wednesday, March 19, 2008

Free Is The New Price

In order to keep customers from leaving to McDonalds, Starbucks will give away coffee. This is a twist on free market. Everyone should read Wired Magazine article on Free is the new price. Starbucks is making a mistake. Give up the impoverished custoemrs. McDonalds knows them and will win them. Upgrade everything and lay off half the empire.


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