Karl Lagerfeld explains to an audience how he does not care about bootlegging and knock-offs pirated goods. His explanation is exactly mine: in the real world, it does not matter. The knock-offs are sold to people who are not his customers anyway, and he is personally flattered.
I would go farther and say it is free advertising. Companies spend massive amounts to tempt buyers, when they might as well just let the knock off artists be their advertising arm. The band Grateful Dead certainly gained sales and fame this way.
Some people get so worked up over the activity.
Tuesday, July 8, 2008
Karl Lagerfeld on Product Piracy, Knock-off, Counterfeit
Posted in Business strategy by John Wiley Spiers
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