The problem is misallocation of resources and malinvestment, not the coffee brewing. Starbucks should be aggressively selling its retail stores to its employees, and let the chips fall where they might.
The Starbucks purchase of Clover would be too little to help Starbucks, and the designers of Clover left vast sums on the table by failing to let Clover go through the process of market adoption. When Starbucks folds, the developrs at Coffee Equipment Company will find better alternatives to Clover on the market, and their Starbucks coffee stock options not worth much. I think in time they will regret their cleverness.
Thursday, July 24, 2008
Starbucks Clover
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