Why A Designer

Although the idea for the product we develop comes from the milestone # 1 event of us finding ourselves saying "why don't they just...?" We still need a designer to put pen to paper to get something to hand to the supplier and say "this is what we would sell, this is of what we need samples..."

Working on a royalty basis, the designer addresses all aspects of the product from look and feel to function to material to packaging, and makes it something the factory can work with as well as something the consumer can appreciate.

As the sample is presented in the markets, if it is not quite right, the designer has an interest in tweaking the samples in order that the sales my be better, and his royalties more, as the designer makes changes based on customer feedback.

We tend to miss an important element in the make up of designers... they tend to gravitate toward material as well as function... engine designers like metal and force. Furniture designers like wood and aesthetics. Food designers like proteins and carbohydrates and flavors. For this reason they also spec materials.

And finally, importers need to have the product designed in the country they intend ot sell it... in my case anything I want to import into USA must be designed here in USA by Americans.

The last bit of this is the designer and importer contract each other per the royalty agreement I've offered elsewhere. In this way, whether or not the designer takes "intellectual Property rights" (we at the small business level NEVER desire such rights) if and when there are any claims as to IP infringement, under agency law you have no liability, it all rests with the designer.

You merely redesign and move on to what next your customers desire.

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