Thursday, October 30, 2008

Start The Business Now!

Having seen a mild version of this meltdown a couple of time before, and knowing that certaiin custoemrs get into trouble, I was asked "How can you tell who is in trouble, any red flags?" Yes... Two dead giveaways, 1. they start to pay slowly, so watch your aged trial balance, Indeed, maybe a new software product can be developed that tracks payments from customers and predicts who is going under. 2. The customer suddenly orders a large amount. Iin this case it is likely they are loading up the store and intend to blow it out the door on a "going out of business sale" with no intention of every paying you.

So is it too scary to start now? No, you can get plenty of free help here on how to check credit and collect on slow pays. But on the other hand your competotors may not survive this downturn. The key issue is "can a business service its debt obligations from the revenue the operation brings in?" If the answer is "no" the business will go under, like a homeowner who cannot make his payments.

Such businesspeople are disoriented after the fact, and their credit is shot,. so they believe they cannot restart afresh. You know better, so you have an advantage.

Right now infrastructure and other capacity is cheap and getting cheaper. I was offered a no-cost deal oon office space with participation in the rents if I could attract otehr renters. Good deal! It will get better later, so I will wait.

Since exports are dropping suppliers are eager. The key of couorse is that you have the names of retailers who said "it is a good idea and does not exist." That is simple and natural to get, so go get it.

Alaska Airlines started 1932, in the worst of the depression And it's corporate culture has developed a winning ethic. United Airlines started in the roaring 1920's and has a boom ethic, it is regularly in trouble and bailed out. Southwest in the 70’s. Perhaps there is something more resilient about a business that is founded during bust times.


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