Dirk Launches

I received an email from one fellow who fears, given all that is out there, some one must have thought up anything he would, so there is nothing new, thus competing on design is not tenable.

And the next email was from Dirk who has launched something new. Nice juxtaposition.

Recall our method: we go shopping. If CUSTOMERS say it is a good idea and does not exist, then it does not exist. Let's take the case of Dirk's product. What if such a thing has been introduced in say France, and yet no one in USA has ever seen it or knows about it. (This is unlikely, but bear with me...) If it exists but is otherwise unavailable, then for all practical purposes it does not exist, and Dirk is the first to market.

Let me anticipate another argument: what if there is a patent on the item, that Dirk does not know about, but finds out later? Dirk is already getting feedback that will lead to new and different versions and allied products, since he is in the game. Because this particular product is relatively small part of a small business, the cost of coming after such "violators" is too much to bother, especially since the item is being redesigned anyway.

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