Susan Has a Question On Pricing

Say I have a product(s) that I wholesale at a reasonable, not high,
price.

***Your retailers ultimately decide the price. not you, although you are in negotiations for the price by adding and subtracting features and benefits to your product, with a view to optimizing your participation in the market via the products or services you offer...***

And, some retailers sell the product at a high price to make a
big profit. Then, the product doesn't sell well because the retail
price is too high for customers. And, my business takes a hit because
the product doesn't sell due to the retailer price, and maybe I need a
new product.

***You have more than one customer... any retailer who commonly rips off his customers is going to be defunct soon enough, leaving only the fair retailers...

John

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