Tuesday, March 10, 2009

Boycott Diane Von Furstenberg

In the Spring 2009 WSJ - THE MAGAZINE FROM THE WALL STREET JOURNAL (an insert available only in the newspaper last Saturday) Fashion celebrity Diane Von Furstenberg is leading an effort to stop "design piracy."

Now, as she tells the story, she was working in an Italian silk fabric printery and in anticipation of moving to New York she asked the owner to make her some samples of a simple wrap-around dress, modelled on probably the first garment ever used by humans, a wrap-around animal fur. Right place right time, lucky break, common design.

Superstars like Karl Lagerfeld find copycats flattering and has been seen shopping for knock-offs himself. Lesser lights like Diane Von Furstenberg, instead of being happy with the portion she is allotted given her level of talent, desires to join her capabilities with the force of government to restrain trade and extract rent out of innovators and conservators.

She is outraged that a evening TV shows exhibits some fabulous actress in a costly dress by say Zac Posen and then offers a knock off for $39.99. She finds a problem with that. One would think if posen had a problem with that, he is capable of expressing it. Note that she does not mention whether anyone knocks off her designs.

She is excited to note that with the Obama adminstration, she may get her way.

We need more freedom and responsibility, not less. The wraparound dress is universal, nice, simple, and every ladies wardrobe has one. Always has always will. Von Furstenberg wants the king to giver her a monopoly at this point in history and require that everyone pay her from now on to use this universal and ancient design. Anyone who supports Diane Von Furstenberg in this effort by buying her products is advancing less choice, higher costs and lower quality. Boycott her products.


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