As you know I stress the importance of contracting designers to get your ideas down on paper for the suppliers to execute your concept into a saleable design. I am also stressing now how demand is widening although sales are dropping, since supply is folding faster than demand is dropping, netting that widening of demand.
Of course we always tested our ideas, but that standard function is now key in this economy. Now one more aspect: designers, as artists, see things most of us don't, long before the rest of us see it. You may have an idea for an animal motif on some belts, and the designer just somehow knows what animals are "now." I can't explain it because I do not understand it, I just know it is true. We all have talents that are inexplicable to others, but there you have it.
If you do not start your business, there are designers who are going un-or-under-employed. Along with plenty of others who would be drawn in to your work. Save USA, especially since no one in government, academia, labor, medicine, media, religion or any other field intends to lift a finger to get us out of this mess.
Wednesday, March 4, 2009
Designers Are Critical Right Now
Posted in Business strategy, busted, design, Radical small business by John Wiley Spiers
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