Although I love my Alaska Airlines FF mile membership, which generally get me first class seats at lowest fares, it bothered me when Safeway got in the act, as well as other 3rd party vendors. Of course the cost of FF miles would be in the price of the food i bought, so it was not really a deal. It was an obligation to take miles, when all I really want from SAfeway is lowest prices.
Well today Safeway announced it is ending their association with alaska airlines precisely to give the customer the lowest price. Very good!
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