Katherine shares a snippet of conversation:
Had lunch with Perrier-Jouet executives today. Their biggest growth markets are China and Brazil. They're also doing a bespoke champagne program, where customers can come to France and spend a week with the Chef du Cave to develop 12 bottles of their own bubbly. They've gotten the most interest from China, apparently specifically Chinese celebrities.
Of course, like everything else, in wine the money is in competing on design.
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