Researching usury, I was googling Benedict the XIV who wrote Vix Pervenit in 1745 when Vix Sportswear came up. Here it is again, competing on design, Brazil style.
Friday, July 9, 2010
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Researching usury, I was googling Benedict the XIV who wrote Vix Pervenit in 1745 when Vix Sportswear came up. Here it is again, competing on design, Brazil style.
Posted in design by John Wiley Spiers
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2 comments:
I don't think I quite get it John, how is ViX Swimwear competing on design? Can something as ubiquitous as fashion consider the same route as laid out in your book? I am really keen on hearing what you think, since swimwear isn't really an innovation, merely a re-design in aesthetics.
Amy,
Glassware and automobiles are both just redesign of aesthetics also, but a whole lotta design work goes into each. Aesthetics is about aspirations to a lifestyle, quite motivating on its own. AS to the route laid out in the book, both PLan A and Plan B work with fashion too... With aesthetics it is even more about passion, about experiencing a problem and solving it. Shoes hats dresses whatever, competing on design is the basis of the fashion industry. With the Vix example I was more interested in how someone with a vision and passion translated it into actual products, that being the lesson. (It does not matter that to me her swimsuits look the same as any other I see, what matters is her customers see the difference.)
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