Monday, August 23, 2010

Holly Checks In on IPR, Design and Lawsuits

Holly sent me this .pdf of legal filings regarding copyright infringement of designs of one small business, by another.  It appears to be a small import business otherwise doing everything right. And yes, it appears to be direct rip off of designs, likely the "rip-off" artist bought the product directly form the supplier of the original designer.  I see some very expensive lawyering going on, for product design infringement.  Now I can also see by going to the "owners" website the "owner" of the design no longer carries the item.  No doubt the rip-off artist no longer carries the item either.  So what was the point of the lawsuit if the item is not very valuable, what a waste not making money off the rip-off artist, without lawyers!

We can also assume since there is a lawsuit the "owner" never persuaded the factory to go ahead and sell the item to 3rd parties, at a higher price, remitting the extra to the "owner," as I recommend.

Since we compete on design, and develop our own, we will never infringe on anyone else's designs.  So the only question is what to do when someone else rips off our designs.  if you took my class and read my book, you know you will encourage people to rip off your designs, since you automatically make money when that happens.  In real life, there is absolutely no reason for "Intellectual Property Rights."

Nosing around the sight, I see you can discover all of the importers customers by using their lookup feature on their website... check it out.

http://www.designideas.net/Consumers/Buy.aspx


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