A marine once told me the entire battle manual can be reduced to Shoot. Move. Communicate. This resonated with me, since it can be adapted to a business start up, especially when in a jam or busted.
Shoot: When a marine is on the job he is shooting. A businessperson on the job is developing customers. Everyday you should be doing your primary task of developing customers. If not, you will lose the battle.
Move: This is literal. Especially if you are busted, winning most likely means moving. Where you live now supported a lifestyle that led you to being busted. So expect the move, embrace it, and figure out from where you would like to work, and pursue that. Good news: space is cheap and plentiful right now.
This also tracks well with the principle that we solve problems on planes other than we experience them. Busted is a financial status, with likley psychological ramifications. A physical move eases the psychological problem.
Communicate. This presumes you will be concise, germaine and cogent. Tell anyone and everyone exactly what you are doing. Secrecy is defeat. Communication will get you the intelligence you need to make you next shot, your next move.
And so it goes, and upward spiral, out of your jam.
Monday, August 16, 2010
Shoot. Move. Communicate.
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