Everyone wants to export wine to China, but sadly I don't see any small business with a plan that will work...
Since February 2009, the company has put 75 samples into the market, many through trade shows and similar events, and is beginning to reap the benefits. Top Cellars is now fielding requests from Shenzhen, as well as Beijing and Shanghai, though company CEO Robert Pong finds competition fierce. “Trying to stay competitive while maintaining a reasonable margin is always a challenge,” he says.
David Harder at The Canada Emporium spent nine months and Rmb500,000 establishing an office in Beijing and obtaining an import license. He says employing people to work on the ground is vital for success. Those who don't invest in people, secure companies that do. Failure to put money into people, says Mr Harder, “is almost a definite recipe for failure.”
I should have my video on the topic up at some point in the next few weeks...
1 comments:
Exporting wine to China is a hard process but with the aid of Chinese staff, makes overcoming the language barrier very easy.
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