Gary North over at LewRockwell.com mentions in passing judging people on what they consume versus what the produce. I want to make an observation about small business. We are conditioned to admire people for what they consume. We follow heiresses and celebrities to see what they consume. When we ask how much someone makes, we are really asking how much do they consume?
Those who are thriving in small business seem to have an alternative view, not how much can they consume, but what do they they produce? The emphasis is, integrated with lifestyle, how well customers are impacted by what one offers? One outlook asks how much do I make? The other is how well do I serve others? Neither outlook can assess the other.
Saturday, January 29, 2011
Consume Vs Produce
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