Hi All I have a great product idea for a business. The product is not for sale in all my extensive searches, I feel passionate about the idea, and I believe the product will sell well. Now I am not sure how to proceed and not have the product idea hyjacked. Copyright?
Susan
Susan,
Certainly you can avail yourself of intellectual property rights, and operate from a monopoly enforced by violence, or you can proceed on the basis of marketing.
If you proceed on the basis of marketing, you will learn more, have more fun, and most likely succeed far better.
A likely error in thinking is your idea is so good, everyone will want to buy it, and everyone will want to steal it. This is wrong.
Although you think it is perfect, most new ides are far from ideal. They need to be introduced, and constantly fixed, base don market feedback. Over the years, I say years, it takes to get the product right, you will make money, as you wish. And as it gets near perfect, you will drop the idea for other more profitable items to pursue, based on customer feedback.
Sure, after a few years, there may be some people "stealing" your idea, and selling it. But this will be second rate products going to second rate customers. You lose nothing, it is not your product, it is not your customers.
When you can name the people in the retail stores that have told you it is a good idea, and it does not exist, then you can proceed to the suppliers. Are you there?
JOhn
1 comments:
If you are successful in producing something, China will surely be successful in undercutting you
-Chris
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