Apple Price Comparison APP Salvation for Small Business

As you know small business competes on design, not price.  We work the specialty part of the market, introducing innovations.  Our designs command premium prices because there is no alternative, and we vend to early adopters.

Now comes Apple with an APP that allows people to scan the barcode to find the same item at a lower price elsewhere or on Amazon.com.  Well that APP will demonstrate the best price is on the item the customer is looking at, at that moment, in fact it is the only price.

We already know if you compete on price against Walmart you die, and your business should die if you do so.  Small business is specialty competition, not price competition.

If I was a specialty retailer, I'd put a sign in the store  that said some thing like "if you can find a better price on Amazon.com, we'll meet it here and now, and you save the shipping costs, here and now!"

In this way you turn Amazon.com's advantage into YOUR advantage.  Business is fun and easy when you know how it works.  Technology has changed nothing except lowered the cost and widened the access to information.

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