Sunday, February 19, 2012

What More Do You Need To Know?

The US Govt gives $50,000 in taxpayer money to "help" a potato chip maker (real shortage there) market their product.  To quote the recipient:

“Getting the big contracts is a hard job,” Ms. Sidor said. “I’m sure this will be a big help. We wouldn’t be able to do it otherwise.”

Well, it is hard because it is a bad idea.  You ought to be specialty, not mass market.


Ms. Sidor said the federal funding will go toward updating North Fork Potato Chips’ website and brochures. The company has also started working with Northport-based marketing firm Slightly Mad Communications to help boost sales.
One of the consultant’s suggestions that Ms. Sidor said she’s looking into is sending samples to hotels located throughout the state in order to secure new contracts.

Wow.  For this the federal government needed to step in.  And that is how you rope in the big boys, a better brochure and free sample.  Watch out, Lay's!

And there is nothing that can be cut from the federal budget they tell us.  At the same time the Solyndra of potato chips is being created, the government spent years and millions destroying this business...

What more do you need to know?


0 comments: