Biznik is a biz self-help online group which sends me articles from time to time. One came in today that is an absolute smash!
Sorkin takes a TV ad anyone over 50 recalls and takes it apart with some fascinating aspects, and then argues how to apply it to your business today. I am scratching my head right now trying to apply what he is teaching.
His insight, as to spotting the consumer insight, has me thinking about teaching business start up. A couple a years ago I spent time surveying past students on how come they do NOT start up. I shared the results with everyone. In essence, no surprise, the reason is fear uncertainty and doubt. Hucksters and late night TV people eliminate that, but also scam the vulnerable. I don't want that business.
My insight is people instinctively know business start-up is about personal transformation, and they dread that. So, I am not "selling" business start-up how-to, I am selling personal transformation.
Palmolive Dishwashing Soap never mentioned in their ads it cleaned dishes, just gentle on the hands. Following what Sorkin is saying, I should should be saying "biz start-up; change your life."
O wow. I gotta go....
Feel free to forward this by email to three of your friends.
Sorkin takes a TV ad anyone over 50 recalls and takes it apart with some fascinating aspects, and then argues how to apply it to your business today. I am scratching my head right now trying to apply what he is teaching.
His insight, as to spotting the consumer insight, has me thinking about teaching business start up. A couple a years ago I spent time surveying past students on how come they do NOT start up. I shared the results with everyone. In essence, no surprise, the reason is fear uncertainty and doubt. Hucksters and late night TV people eliminate that, but also scam the vulnerable. I don't want that business.
My insight is people instinctively know business start-up is about personal transformation, and they dread that. So, I am not "selling" business start-up how-to, I am selling personal transformation.
Palmolive Dishwashing Soap never mentioned in their ads it cleaned dishes, just gentle on the hands. Following what Sorkin is saying, I should should be saying "biz start-up; change your life."
O wow. I gotta go....
Feel free to forward this by email to three of your friends.
1 comments:
Don Draper of "Mad Men" is a master of providing those insights that the referenced article, discusses. Careful, tho, too much viewing of this show causes one's alcohol intake to increase.
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