Don't Bet on the Internet

The internet has lowered to cost and widened access to information and communication.  That is all, but that is quite a bit.


Once upon a time, many people believed an internet-based business was the way to go.  Not so much anymore, but there are still some who follow that delusional path.


A student sent me this:
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BTW I was doing a little research on Internet sales.   Thought you might be interested in these stats:

Non-store retailer sales accounted for 8.7% of total adjusted retail sales in November (2011), versus 8.2% in November 2010 and 7.8% in November 2009. http://www.rosshunter.inf

There are 35,459  stores on Ebay which sell dolls

4937 with doll clothes

 As relates to some of the other students’ interests:

3888 sell sewing machines

2670 things from Chile

30, 088 sell clothes

15,743 vintage clothes

12,255 swim suits

17,322 baby clothes

9103 hand crafted items

238 walnuts

Only 78 sell pecan nuts... lol

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  I see that some 92% of sales do not take place on the internet. So to concentrate on the internet is to miss 92% of the business opportunity.  Also note, for example, 3888 sewing machine sellers on eBay.  There are probably 120 brick and mortar industrial sewing machine sellers in USA.    I would guess that 92% of all industrial sewing machines sales come from those 120 brick and mortar industrial sewing machine companies.  

So 8% of sales from 3888 ebay sellers, and 92% from 120 brick and mortar companies.  Do you want to be #3889 going after 8% of the market yourself, or be a supplier to the 120 brick and mortar who have 92% of the market?

Sell TO people who sell on the internet, but don't sell ON the internet.  I sell TO Amazon.com, but not ON Amazon.com (to any significant degree.)

Feel free to forward this by email to three of your friends.

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