Sounding Professional to Buyers

On Apr 30, 2012, at 5:00 PM, JC wrote:

Hi John,

I am talking with a very reputable company from San Francisco and I'm wondering if I'm on the right track and how I should go about responding to her as I want to sound very professional. Thanks for your time.

Regards,

JC,

Recall how we start from a problem we experience?  It is likely to be a problem everyone else experiences too.  It is likely to be marginal problem.  So there is no question of being "professional" it is a question of solving a problem.

What precisely is the problem you are solving?  At what point do you suffer, and what is the solution?  This is the content of the conversation.

When you are conversing, the conversations should turn on problem and whether the solution is a good idea and does not exist.


You want to build enough of this feedback to carry you through the future steps...  enough buyers encourage you to push for the best source, who in turn find your initial market interest worthy of samples, which you in turn leverage into enough orders to cover a minimum production run.  There are hundred in between steps too, with everyone on the way deciding whether or not to work with you based on that very feedback you are picking up now.


No one cares about your business plan, your market research, passion, your finance, your product...  the only thing that matters is what do the customers say?


So the conversations need only devolve around that.... problems, solutions.  If you are not talking about that, then the conversation is over.  Time to go on to the next store.


John

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