Wednesday, June 6, 2012

Another Importgenius Drawback

An associate asks me to comment on an email he received from a law firm, whose name I'll leave out...


PIERS, Import Genius, Panjiva, Datamyne, Zepol, Trade Navigator, etc.  These data-mining and global intelligence companies are selling your company's importing data (everything on your shipping bill of lading) to your customers and competitors.  These companies are excellent resources for keeping tabs on your competitors, but your shipping information is also being compromised.  Real-time, sensitive information about your company and its shipments (like who and where you are buying form and through which ports) is monitored, sifted through, and repackaged for sale to subscribers.  

Fortunately, our law firm knows how to force CBP to keep your confidential information away from prying eyes.


My associate asks if this is possible.  The answer is "of course," and I show how in my classes.  It is simple.  In the "to order" box of the bill of lading, simply require your supplier to name the customsbroker.  That is who shows up as the importer in all of the trade data.  No tracing anything to you by the freely available trade data.

All importers know they will end up in the data.  Some care.  The ones who care do the above.  No doubt that is what the law firm is selling, that tactic.  That comes in my book or class, or free on my blog.  I wonder what the law firms is charging for that one piece of information.

In any event, as I have explained elsewhere on this blog, trade data mining is overblown, and the information used for the errant purposes is dicey anyway.  There is probably better money in specificity than in universality of trade data mining.

Feel free to forward this by email to three of your friends.


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