Saturday, September 29, 2012

How Canadians Can Win in International Trade

Here is a well-informed article from the Winnipeg Free Press, with advice to Canadian companies:

It means running our businesses differently. You don't have to compete with call centres parked in Asian countries on cost if your business answers the phone and its employees are empowered to provide service on the spot. You don't have to compete with low-cost labour in other locations if you produce a product of such high quality and strong features that labour costs are a tiny fraction of its worth.
High service -- high quality products. These have a market in Canada (where the value of the Canadian dollar is a plus, if some components or tools must be imported), and as well as abroad because of their quality.
That is precisely the strategy that will prevail. Canadians competing on design, with goods made where there is excess production capacity selling into the USA market as well as Canada.  I've been teaching course on this  online to Canadians through Vancouver island University for several years.

Feel free to forward this by email to three of your friends.


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