Here is a perfect example of looking at what is and failing to see what will be. The issue is computer generated models:
Bad news for supermodels: They’re being upstaged by computerized versions that look just like them--except even more perfect. Swedish fashion retailer H&M and French flash-sale site Vente-privee--which recently launched in the U.S. in partnership with American Express—both use computer-generated models in their advertising. The perfectly sculpted vision of the female body remains the same from image to image--but the skin tone and clothing vary. It saves companies from having to pay models to pose in different outfits, but some experts worry that it puts more pressure on young women to live up to unreal standards of perfection. “It’s airbrushing on steroids,” Spurgin says.
Well, if so, it won't take long for people to figure that out. The real benefit of this cheap and easy technology will be to scan your own body type perfectly and then virtually dress is up. At that point, there will be work for all of those consultants who take your body type and skin tone and build a wardrobe within your budget, clothes that look great on you.
Levis was doing the custom body scan for a while, and then stopped, perhaps because the scanners were deadly, like what the TSA uses at an airport. They still have the service, but they went back to old fashioned measuring tapes.
At some point someone is going to work out a simple scanner app and a clothing line made to order with 3rd party consultants, and it will work very well.
Feel free to forward this by email to three of your friends.
Bad news for supermodels: They’re being upstaged by computerized versions that look just like them--except even more perfect. Swedish fashion retailer H&M and French flash-sale site Vente-privee--which recently launched in the U.S. in partnership with American Express—both use computer-generated models in their advertising. The perfectly sculpted vision of the female body remains the same from image to image--but the skin tone and clothing vary. It saves companies from having to pay models to pose in different outfits, but some experts worry that it puts more pressure on young women to live up to unreal standards of perfection. “It’s airbrushing on steroids,” Spurgin says.
Well, if so, it won't take long for people to figure that out. The real benefit of this cheap and easy technology will be to scan your own body type perfectly and then virtually dress is up. At that point, there will be work for all of those consultants who take your body type and skin tone and build a wardrobe within your budget, clothes that look great on you.
Levis was doing the custom body scan for a while, and then stopped, perhaps because the scanners were deadly, like what the TSA uses at an airport. They still have the service, but they went back to old fashioned measuring tapes.
At some point someone is going to work out a simple scanner app and a clothing line made to order with 3rd party consultants, and it will work very well.
Feel free to forward this by email to three of your friends.
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