Google experienced a snafu in the reporting of its earnings. One critical problem area is, as the story goes:
lost traction on the critical Cost per Click metric, and apparently failed to find a way to monetize mobile users.
I wonder if anyone at Google is aware just how difficult they make their offerings. Sure, the search engine is delightful, but google+1, googledocs, and apparently most important, googleAds, is extremely difficult to use. And the "help" is always a waste of time.
As an informed consumer of advertising, I can recognize the elements of fantastic leverage in GoogleAds, but in some 3 years of occasionally dipping in to see if Google has yet made it useable, I find, as I did in the last week, not yet.
They must know something is up, because hey sent me an email offering AdExpress or something. As usual, just spend 20 minutes signing up and creating all sorts of IDs etc, for what, no doubt, yet again, will be a waste of time.
Google need not worry about customer satisfaction, because they have all the money they need from USGovernment security contracts. All those bright young things in Silicon Valley know that no mater what happens on Wall Street or Washington, they'll have a sinecure.
This is another problem when the critical source of income for a company is the Government.
Feel free to forward this by email to three of your friends.
lost traction on the critical Cost per Click metric, and apparently failed to find a way to monetize mobile users.
I wonder if anyone at Google is aware just how difficult they make their offerings. Sure, the search engine is delightful, but google+1, googledocs, and apparently most important, googleAds, is extremely difficult to use. And the "help" is always a waste of time.
As an informed consumer of advertising, I can recognize the elements of fantastic leverage in GoogleAds, but in some 3 years of occasionally dipping in to see if Google has yet made it useable, I find, as I did in the last week, not yet.
They must know something is up, because hey sent me an email offering AdExpress or something. As usual, just spend 20 minutes signing up and creating all sorts of IDs etc, for what, no doubt, yet again, will be a waste of time.
Google need not worry about customer satisfaction, because they have all the money they need from USGovernment security contracts. All those bright young things in Silicon Valley know that no mater what happens on Wall Street or Washington, they'll have a sinecure.
This is another problem when the critical source of income for a company is the Government.
Feel free to forward this by email to three of your friends.
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