On another observation, along the lines of why people do not start-up companies, or fail in trying, I've observed two competing modes of thought that lead to failure:
1. This will not work.
2. This will work.
These have to be the two biggest problems in business start-up. But John, they are exact opposites, they cannot both be wrong! But they are both wrong, for the same reason. In neither case is the thinker working from empirical evidence borne of testing the idea.
If you are not testing your idea first, on customers, then you have no means to form an opinion one way or another. Neither one nor two can be right because neither can be known.
Other minor fail-thoughts are "what if I do not succeed?" Succeed at what? Steve Jobs started a computer company when there was no such thing as telephone salesmen and stereo salesmen were as cheesey as used car salesmen. Jobs died the #1 telephone and stereo salesman. If you are working on what you love you only fail if you quit. Also, success is subjective so to worry about "success" is you allowing others to define the worth of your existence. This is an unworthy experience and expression of the life you were given.
A further fear is "I need to cover expenses." No you don't. If you look at your budget, it is full of stuff you can live without or things that can wait. You can make it on a Starbucks income if you have to, while you launch. If you think not, the problem is you just have not spotted the problem to solve in which everything else in your life becomes irrelevant.
"But I need health care for my kids!" No you don't. They don't let kids die for lack of insurance. "But if, if, if, if..." then you run up a million dollar medical bill and it gets written off and you go bankrupt. So what? Countless bankrupts go on to bigger and better, including Thos. Edison. And his most successful company went bankrupt recently. So what?
If you are arguing it can't be done, you'll win that argument. If you make progress in spite of troubles with significant others, progress in spite of unemployment, progress in spite of medical issues, progress in spite of no money, you'll keep making progress. And it is good training, because even tafter people become super successful they make progress in spite of troubles with significant others, progress in spite of unemployment, progress in spite of medical issues, progress in spite of no money progress no matter what.
Feel free to forward this by email to three of your friends.
1. This will not work.
2. This will work.
These have to be the two biggest problems in business start-up. But John, they are exact opposites, they cannot both be wrong! But they are both wrong, for the same reason. In neither case is the thinker working from empirical evidence borne of testing the idea.
If you are not testing your idea first, on customers, then you have no means to form an opinion one way or another. Neither one nor two can be right because neither can be known.
Other minor fail-thoughts are "what if I do not succeed?" Succeed at what? Steve Jobs started a computer company when there was no such thing as telephone salesmen and stereo salesmen were as cheesey as used car salesmen. Jobs died the #1 telephone and stereo salesman. If you are working on what you love you only fail if you quit. Also, success is subjective so to worry about "success" is you allowing others to define the worth of your existence. This is an unworthy experience and expression of the life you were given.
A further fear is "I need to cover expenses." No you don't. If you look at your budget, it is full of stuff you can live without or things that can wait. You can make it on a Starbucks income if you have to, while you launch. If you think not, the problem is you just have not spotted the problem to solve in which everything else in your life becomes irrelevant.
"But I need health care for my kids!" No you don't. They don't let kids die for lack of insurance. "But if, if, if, if..." then you run up a million dollar medical bill and it gets written off and you go bankrupt. So what? Countless bankrupts go on to bigger and better, including Thos. Edison. And his most successful company went bankrupt recently. So what?
If you are arguing it can't be done, you'll win that argument. If you make progress in spite of troubles with significant others, progress in spite of unemployment, progress in spite of medical issues, progress in spite of no money, you'll keep making progress. And it is good training, because even tafter people become super successful they make progress in spite of troubles with significant others, progress in spite of unemployment, progress in spite of medical issues, progress in spite of no money progress no matter what.
Feel free to forward this by email to three of your friends.
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