Friday, March 15, 2013

Stella Artois & Inflation

After Deng Xiaoping liberalized life in China, fancy restaurants began to pop up.  You never knew what would pass for fancy, and we ordered the best beer in the house.  Out came Pabst Blue Ribbon, in the bottle.  To be sure, it looked fancy.

Belgium has a Pabst Blue Ribbon kind of beer, called Stella Artois.  It too is pitched as a super premium beer, at least from the ads, and the offer for Stella-branded "chalices" from which to drink.

It is a nice beer, and when I saw it at about $1 a bottle at Costco, I bought a case, as an alternative to water.  Thirsty the next day, I grabbed a bottle and felt something was wrong.  I studied the label.  11.2 ounces.  Arrggghhh... inflation again.

It's bad enough that over the last few years a 12 oz bottle of beer has gone from 75 cents to a buck.  That 8/10ths less is about 6.67% increase in price. By reducing 6.67% for the same price, the price is in fact going up.

It is great for the brewers since they make less beer, smaller glass, and since this is apparently shipped in from Belgium less freight, for the same money.

When too much money is created, then inflation occurs.  More money chasing the same of fewer goods leads to the price rises.   Governments should NEVER be allowed to go near the money.

Feel free to forward this by email to three of your friends.


0 comments: