You will fail if you try to compete on price, as a start-up. I can guarantee that with 100% certainty. If you cannot compete on price, what other basis is there? The “secret” is to compete on design. Your role and value at the small business level is to be a innovator, which means premium prices and unique designs. You make more money doing less. You may be selling hats like anyone else, but they are upscale, specialty hats. You may have a hole in the wall restaurant, but your Chow Mein is $22.50 a plate.
If you plan to be a big business billionaire like Steve Jobs, you start here. If you plan to be a small business billionaire like Ty Warner you start here. If you plan to have your dream lifestyle, and don’t care about the money, you start here.
As to success, well, let Iggy Pop school you:
Feel free to forward this by email to three of your friends.
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