Wednesday, May 22, 2013

You Have No Product If You Have No Customer

A fellow was claiming the other day I had said something that profoundly affected his approach to his business start-up.  He quoted me as saying "You don't have a product if you do not have a customer."  (I don't recall saying it, but it sounds like me.)

Any product or service is a solution to a customer.  If you do not have customers, you have no product or solution.  The only way to prove you have a product is to get sales from customers.  Then you know.

If this is profound, ok.  If I said it, ok.

Feel free to forward this by email to three of your friends.


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