Sunday, June 16, 2013

Export Websites Done Right

If you hope to export one element that must be on your website is the FOB MOQ page.  This page needs to have a means to make a payment immediately, usually by TT.  Here a pearl exporter has a good example.

Paypal or "escrow" services are not considered professional means of payment, so I would avoid those.  A major credit card is becoming more and more an option (and certainly a debit card would work) but paypal just rides on the major credit card system, it is not the same thing.  The difference matters to most professional buyers.  And finally paypal has a $1500 limit, making it unusable.

These pages are meant to be a means to develop FCL shipments.  they should never suggest they are a means to facilitate a retail sale.  Never should the page have "beginners instructions" because the page it directed to pros, not beginners.  With no beginners instructions, here again the design of the page scares flakes away, so you only hear from pros, serious B2B buyers.

And recall the FOB MOQ page quotes an FOB price.  So the buyer at that point is wondering what is the cost of getting the product from the sellers port to my port?  At this point of the FOB MOQ webpage you should is to have the means for the buyer to get a freight quote immediately.  So you link to the major carriers, if possible to their rate desks.  More on this as we proceed...

Feel free to forward this by email to three of your friends.


1 comments:

Anonymous said...

With respect to import shipping from China. How often does this happen?:

http://www.dailymail.co.uk/news/article-2343488/Chinese-freight-handlers-Hilarious-video-reveals-Chinese-freight-workers-throwing-packages-plane.html

Be sure to use a trusted, well-managed shipping company.