A fellow hits on a neat idea, and then...
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In August 2009, Maxfield & Oberton demonstrated Buckyballs at the New York Gift Show; 600 stores signed up to sell the product. By 2010, the company had built a distribution network of 1,500 stores, including major retailers like Urban Outfitters and Brookstone. People magazine in 2011 named Buckyballs one of the five hottest trends of the year, and in 2012 it made the cover of Brookstone's catalog.He sells millions of them. And then goes out of business. He never got a chance to try to turn a fad into a mania, because the feds shut him down.
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