Monday, October 21, 2013

Media Buys Media

Hi Tech billionaires are piling on investments in the news business, how come?

Pierre M. Omidyar, the founder of eBay, revealed last week that he would back the journalist Glenn Greenwald and his colleagues in a newly conceived news site to the tune of $250 million. Just over two months ago, Jeff Bezos, the founder of Amazon, spent the same amount to personally buy The Washington Post. That’s half a billion dollars dropped into serious news production, a sector that investors in distressed assets have been fleeing.
It doesn’t stop there. In July, Laurene Powell Jobs, widow of Steve Jobs, invested in Ozy Media, a news start-up, joining a group that includes the angel investor Ron Conway; Larry Sonsini, a lawyer from an eminent Silicon Valley law firm; Dan Rosensweig of Chegg.com; and David Drummond, Google’s chief legal officer.

And this article fails to note Bill Gates has been buying up newspapers, with his friend Warren Buffett. Are these like lawyers and doctors who open wineries as a tax dodge and a consumer item?  No doubt there is plenty of that, since no business is more subsidized and preferred than the news business.

It may very well be there are plenty of synergies to be had and practices for tech firms that can be laundered through media firms.

I thought at first it was just those billionaires wanted the prime real estate that was under those dead businesses.  But this is too many people, too much money.  Look at some trends.  The internet is a bit of a problem for the powers that be.  They used to be able to ramrod programs and wars through on a supine electorate, but now people are catching on and the unelectable are getting elected.

Congress is more frequently addressing whether to legally define a "journalist."  Will there also be a constricting of what is allowed on the internet?  China does it, why not USA?  (USA does it to their employees and our soldiers.)

Practice is showing online advertising does not pay.  When the only people who can pay are deadbeat automakers and the military, bailed-out banks and so on, then maybe something new needs to be rediscovered.  And that is newspaper and magazine display ads.

Do note our economy is doing poorly AND display ads are down.  Have the big money folks figured something out?

I heard the owner of the Seattle Times once note that the inheritance tax killed his newspaper because the small businesses that the State targeted to destroy by the tax were the ones with which the newspapers actually made money.

Does this mean that a decision has been made to stop destroying small business in USA?  Does it mean that we'll be allowed to flourish?  And if so, those investments will pay off handsomely.

I can only hope so.

Feel free to forward this by email to three of your friends.


0 comments: