Colloquium on Finding Market

On Feb 23, 2014, at 6:59 PM, A F wrote:

I have knowledge of wellness products. Must these products be very unique? …and how do you determine uniqueness?

***If and when a critical mass of customers, defined as enough to warrant developing samples, have said your idea is good and does not otherwise exist.***

A friend of mine is a naturopath and has his own company with access to make a special branding for me. This product is for people with high cortisol which is literally everybody in the country due to stress. There are also products with digestive enzymes and probiotics. 

***OK, you hear your motivation..? "everyone needs this, I can make a killing..."  that is what they teach in schools and does not work... in the real world what works is finding joy in working on a solution to a problem that causes you pain.  If you do not have all parts, then it will not work... this is about lifestyle not about making money.  The money will follow, but it is not important.***

I also have knowledge with gluten-free and grain free types of products and would eventually like to develop grain free flours, if there seems to be a demand.

My interest would be to export these types of products.

***A knowledge thereof, or a suffering which is alleviated by the joy of working on the problem?*** 

Probably the first step is to look into these nutritional products and see what kind of demand there is which would likely be East Asia and ???

*** There it is again... he orientation to making money and not solving a problem... being in business is about being happy, not about making money, the joy in working on a solution to a problem that causes you (and others) to suffer.  I know the bankers have had 100 years to tell people otherwise, and control school textbooks on business, but time to shift to what works...***

I also have identified some vinegar blends that really are quite tasty and I think would have great appeal.

*** Our opinions never matter...   only customer opinions matter...***

Questions:

What would be the next step?

***Experience a problem that causes you to suffer for which working on the solution gives you joy.***

I should see what kind of demand has been reported on these products?

***Never!  Research of that kind tells you only what is happening now, new business needs new customers.  You should talk to people who buy such items, and find out if what you have is new and needed.***

Are nutrients, enzymes, targeted organ/problem nutritionals a desirable item to export?

***Only people who buy such things can answer that question.***

I would imagine country labeling/language would be an issue? Or is it an issue?

***Not for you.  If a country demands labelling requirements for its imports, too bad for the citizens of that country.  It is no skin off your back that their importers have to add that cost onto imported products and jack up the price to their customers.  Such requirements will be the customers problem, not yours.

John

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